A Place To Explore
The Curiosity Collection, The Library and The Magic Shop were created to make every visit to Amarillo Magic Co. feel immersive, memorable, and unlike anywhere else in the Texas Panhandle.
Whether you are attending a performance, visiting for a private event, or simply stepping inside for the first time, you are invited to slow down, explore, and discover the wonder hidden throughout the theatre.
Museum of Magic & Oddities
A collection of mysterious artifacts, vintage magic, and unusual curiosities inspired by the wonder and mystery of a bygone era.
Mr. E & Ms. Kathleen Library of Magic
A growing collection of rare and historic books preserving the timeless secrets, stories, and traditions of the art of magic.
Magic Shop
A traditional-style magic shop filled with tricks, curiosities, souvenirs, and magical surprises for guests of all ages.
Museum Of Magic & Oddities
Step beyond the theatre and into a world of mystery, curiosity, and forgotten wonder inside the Museum of Magic & Oddities at Amarillo Magic Co..
Inspired by the curiosity parlors, dime museums, and magic collections of the late 1800s and early 1900s, the museum was created to transport guests into another era — a time when strange discoveries, mysterious artifacts, and impossible illusions captured the imagination of audiences everywhere.
Throughout the collection, guests will encounter vintage magic props, unusual relics, bizarre curiosities, theatrical artifacts, and pieces connected to the rich history of live entertainment and illusion. Some items tell stories of magic’s golden age, while others simply invite guests to wonder what secrets may hide behind them.
Every corner of the museum was designed to spark curiosity and reward exploration.
Guests are encouraged to arrive early before performances and take time to wander through the collection, discover hidden details, and fully immerse themselves in the atmosphere before the curtain rises.
The Museum of Magic & Oddities is not designed to feel polished or overly modern.
Instead, it was intentionally created to feel personal, mysterious, and timeless — like discovering a hidden collection tucked away behind the curtain of an old theatre.
For many guests, the experience begins long before the show starts.
The museum helps transform an evening at Amarillo Magic Co. into something more than simply attending a performance.
It becomes an experience of exploration, wonder, nostalgia, and discovery.
You never know what unusual artifact, strange curiosity, or impossible mystery may be waiting around the next corner.
The Mr. E & Miss Kathleen Library Of Magic
Hidden within Amarillo Magic Co. is the Mr. E & Miss Kathleen Library of Magic — a growing collection dedicated to preserving the history, mystery, and timeless traditions of the magical arts.
Named in honor of Kyle Groves’ parents and mentors, the library represents generations of knowledge, theatrical craftsmanship, and dedication to live performance passed down through decades in the world of magic.
Inside the collection, guests will discover rare and historic books covering sleight of hand, illusion, stagecraft, mentalism, storytelling, and the legendary performers who shaped the art of magic throughout history. Some volumes in the collection are more than 100 years old, preserving secrets and techniques that have inspired magicians for generations.
More than simply a collection of books, the library serves as a living connection to the past — a reminder that long before television specials and modern spectacle, magic was built upon creativity, presentation, mystery, and human connection.
Many of the performances presented inside Amarillo Magic Co. continue to draw inspiration from the pages of these historic works, keeping the spirit of classic magic alive for modern audiences.
For guests who appreciate history, theatre, mystery, and the wonder of discovering something timeless, the library offers one more hidden layer waiting to be explored beyond the curtain.
The Magic Shop
Step inside a traditional-style magic shop inspired by the classic magic counters and curiosity stores of a bygone era — a place where wonder, mystery, and impossible things still feel real.
Filled with magic tricks, curiosities, novelty items, souvenirs, books, and magical surprises for all ages, the shop offers guests the opportunity to take a little bit of the experience home with them after the curtain falls.
At nearly any performance or event, you may discover a real magician behind the counter demonstrating impossible sleight of hand, sharing magical secrets, and helping guests discover magic they can actually learn and perform themselves.
Whether you are purchasing your very first trick, searching for a unique gift, or continuing a lifelong fascination with magic, the shop is designed to spark curiosity and inspire wonder in guests of every age.
Guests can also discover exclusive magic sets specially designed by Kyle Groves, created to introduce beginners and aspiring magicians to the timeless art of live magic through approachable, entertaining, and memorable experiences.
You never know what mysteries — or magical moments — you may discover waiting behind the counter.