The Amarillo Magic Co. was born from a lifelong passion for wonder, excitement, and the joy of sharing magic with the world. Inspired by the golden age of magic and the legendary performers who once captivated audiences with their illusions, we set out to create something truly special—a place where the impossible becomes possible, and where every visit is an experience filled with laughter, amazement, and pure enchantment.

Our journey began with a simple belief: magic is more than tricks and illusions—it’s a feeling. It’s the wide-eyed gasp of a child seeing their first magic trick. It’s the moment of disbelief when an audience member realizes what they just saw defies logic. It’s the shared experience of families and friends coming together to be entertained, amazed, and inspired.

At The Amarillo Magic Co., we’ve crafted a space that celebrates magic in all its forms. Whether it’s the close-up wonders of sleight-of-hand, the thrill of grand stage illusions, or the charm of interactive performances, every show is designed to create unforgettable memories. And magic isn’t just about watching—it’s about experiencing. That’s why we invite our guests to take part, to step into the spotlight, and to be a part of the magic itself.

But we’re more than just a theater. We’re a home for magic lovers, dreamers, and the curious at heart. From our Museum of Oddities & Curiosities to our magic classes and special events, The Amarillo Magic Co. is a place where anyone can discover their inner magician and explore the art of illusion.

Whether you're here for a show, a special celebration, or just to experience something new, we welcome you to be part of the magic. Because at The Amarillo Magic Co., the wonder never ends—and the next amazing moment is always just around the corner.